Suntory -196

Made The Japanese Way
-196 is a vodka seltzer that’s legendary in Japan, and now available in the U.S. So to launch it in America, we made our ads just like the drink — the Japanese way.

Directed by: Hiroshi Kikuchi

-196 Factory Tour - Song

-196 Factory Tour

Velveeta Foodie Call

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Oreida

DELICIOUSLY PREDICTABLE

ART DIRECTION + FILM + SOCIAL

It’s exciting to know how things will turn out when so much in life is out of our control. As anxiety has reached a fever pitch culturally, reassurance is cool. Certainty is exciting. So we’ve used the reassuring magic of Ore-Ida to modernize the brand for culture today with our new brand platform, Deliciously Predictable. At the center of the campaign is a big, music anthem spot featuring a colorful cast of characters who sing the praises of certainty in every way it shows up in our lives. It is supported by x2 :15s and social/digital content.

Agency: JOHANNES LEONARDO

Director: Will Wightman

DP: Simon Duggan

Ore-Ida - Deliciously Predictable Anthem

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Velveeta Gold

La Dolce Velveeta is a lifestyle. Confident and always in service of living by your own rules. So we’re giving people another way to live it out loud. By dyeing their hair Velveeta Gold - to prove you can live as richly as you eat.

We tapped the queen of self-expression and unapologetic boldness, Julia Fox, and had her debut her bold new hair courtside at a Knicks game designed to gain attention.

Then we let everyone join in by selling our signature hair color that shows the world you live proudly, boldly, and for yourself alone. That’s La Dolce Velveeta.

St-Germain

MAKE THE MOMENT BLOOM

ART DIRECTION + PRINT + FILM + SOCIAL

Saint-Germain is a Parisian liquor, made with a thousand freshly handpicked elderflowers. In 2019, we build a global platform for the brand called “Make the moment bloom”, creating their first global identity, for the years to come, with decadent visuals and an irresistible Parisian tone.

Agency: BBDO NY

Photographer/ Director: Heidi’s Bridge

Photographer: Heidi’s Bridge

Do you spritz french?

A Dash of je ne sais quoi

St-Rita Guardian of Oulalas

Bacardi

CONGA feat. YOU | #DoWhatMovesYou

ART DIRECTION + MUSIC VIDEO + TV + SOCIAL + DIRECT

Every year, the ultimate debate unfolds: “What will be the song of the summer?” With live music on hold, BACARDI and Sony Music set out to re-connect artists with their fans by re-imagining a Caribbean dance floor icon. Not by listening to music, but by actively creating and starring in it.

Featuring Leslie Grace, Meek Mill, Boi-1da, and the socially contributed vocals and dance moves of fans around the world, BACARDI launched a full-length music video, official streaming track, and surrounding integrated campaign, launching ahead of the GRAMMYs and Billboard Music Awards.

The campaign not only allowed rum fans to share the spotlight alongside some of their favorite artists all summer long, but also made BACARDI the most talked about spirits brand in the world.

Agency: BBDO NY

Director: Henry Scholfield

McDonald's

TRULY TOGETHER

PRINT + TOOLKIT

Agency: TBWA/CHIATDAY

Photographers: Anna Palma & Guy Aroch

Ray-Ban

NEVER HIDE

ART DIRECTION + PRINT

Agency: Publicis

Photographer: Mark Seliger

St-Germain

SOCIAL ASSETS

ART DIRECTION + STILLS + FILMS. + SOCIAL

Agency: BBDO

Photographer/Director: Chelsea Kyle

Adidas

HIT THIS GROUND RUNNING

PRINT + FILM + SOCIAL

Agency: TBWA/CHIATDAY

Photographer: Mark Seliger

Adidas - DPR - Toolkit

TD Bank

Unexpectedly Human

ART DIRECTION + FILM

The campaign, called “Unexpectedly Human,” highlights ways the bank makes it easier to get on with life, without bending over backwards to accommodate strict schedules (they’re called “banker’s hours” for a reason) or logistical hoops.

Agency: TBWA/CHIATDAY

Director: Matt Aselton